Raise more with better marketing insights

Whether you are using a Donate Button, Donation Form, or Donation Bubble, Source Tracking is automatically available on every page of your website when you add Givebutter Elements.


  • Make smarter marketing decisions by knowing how each donor found your fundraising campaign
  • Filter, analyze, and take action on the results as all donation Source Tracking data automatically flows directly into Track, Givebutter's completely free donor management CRM
  • Track source data no matter what page of your website a donor visits first and for up to 30 days when the donor leaves and comes back later to make their donation

With Givebutter Elements and Track, Givebutter’s completely free donor management CRM, it couldn't be easier to manage all your donations and donors in one place. Whether the donations happen on your website or directly on your Givebutter campaign page, it all comes together in your Givebutter dashboard, where you can pull reports and send targeted messages to your supporters.

Passing source tracking data to Givebutter is easy!

To pass source tracking data (aka attribution data) to your Givebutter dashboard, simply add unique URL parameters to each marketing link/URL pointing to your website.

  • All UTM parameters supported
  • Pass unlimited custom parameters using Givebutter's gba_ prefix
  • Parameters also pass to Google Analytics when it is installed on your website

See Givebutter Elements in action

Try Elements LIVE on our Elements demo page.

Raise more and spend less with Givebutter Elements

Our growing collection of Givebutter Elements will help you raise funds better, faster, and for free on your own website.

What was important to me was to choose a platform that I felt would be super user friendly and fun so our volunteers could put minimal work in but still get a lot out of it. That's when we found Givebutter, and we're so happy to have found it. I absolutely would love to use this platform again next year—even if we're in person—because I felt like it was so user friendly and fun and helped us spread the word so quickly. We're thinking that we’ll never go back to fully in person events; it may just be hybrid events from now on.

Kaitlin Casey

Vice President of Advancement

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Source Tracking

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Track the effectiveness of different marketing strategies by knowing how each donor found your fundraising campaign

Source Tracking

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